Is Shaadi.com worth it?
Shaadi.com is best for families who want the widest pan-India and NRI pool and are willing to pay for a 3-month contact plan. Run by People Interactive, Mumbai. Private company; WestBridge Capital holds about 44%. Gold about Rs 4,650 (web) to Rs 5,200 (app) for 3 months; Diamond 6 months about Rs 6,950; VIP Shaadi Rs 65,000 for 3 months. Google Play rates it 4.4 from 478k users; Trustpilot 1.2. The most common complaint: Fake, dormant or bot-like profiles that go quiet after you pay.
National · Shaadi.com database
Who runs it
People Interactive (India) Pvt Ltd (People Group), Mumbai; private; WestBridge 44.38%, Anupam Mittal 30.26%, Anand Mittal 13.13% (Wikipedia), since 1997. Size: 35M+ members, 8M+ happy marriages (App Store listing, 11 Sep 2026); 350 lakh+ registered members, 80 lakh+ success stories (shaadi.com Punjabi matrimony page,....
Who it serves
all of India, Outside India (NRI); all religions; all communities.
What is free
Free members can create a profile with up to 20 photos, search on 26 filters, browse, express interest, shortlist and receive daily matches, but cannot view contact details or chat (official membership FAQ).
What it costs
As of 11 Sep 2026: App Store in-app Gold 3 months Rs 5,200, Gold+ 3 months Rs 5,900, Gold+ with add-ons Rs 6,400, Diamond 6 months Rs 6,900. Web prices on grabon.in (coupon site, 10 Sep 2026): Gold Rs 4,650 / 3 months, Gold Plus Rs 5,850 / 3 months, Diamond Rs 6,950 / 6 months, Diamond Plus Rs 8,850 / 6 months, Platinum Plus Rs 14,650 / 12 months. Contact caps per Shaadi blog (Nov 2025): Gold 50, Diamond 60, Diamond Plus 100, Platinum Plus 600. VIP Shaadi Rs 65,000 / 3 months, Rs 1,05,000 / 6 months, Rs 1,78,500 / 12 months (shaadi.com/vipshaadi). 30-day money-back only after 10 connects with zero acceptances.
Verification
Phone OTP plus optional government ID (Aadhaar, PAN, passport, DL) via verification partners; Shaadi can require verification and deletes inactive unverified profiles after 30 days; runs a bug bounty.
Ratings
Google Play 4.4 (478k) · App Store 4.3 (125k) · Trustpilot 1.2 (421) · MouthShut 4.3 (10k)
The good and the bad
Good
- Largest number of profiles, all communities and NRIs
- Free profile and free browsing; app is easy for parents to use
- Big discounts if you wait for an offer call
- Many verified success stories in press and app reviews
Watch out
- Free members cannot read or reply to messages, so many matches go silent
- Many reviewers say interest requests dry up right after paying
- Customer care calls many times a day before you pay
- Trustpilot score is 1.2 out of 5 from 421 reviews (90% one-star)
- VIP and Select packages get the most complaints about consultants not following up
Best for: Families who want the widest pan-India and NRI pool and are willing to pay for a 3-month contact plan.
Skip it if: You expect a free contact channel or want to avoid sales follow-up calls.
“Full of scam profiles...maybe 1 in 100 is genuine” Trustpilot
shaadi.com · Android · iOS · Sources: [1] [2] [3] [4] [5] [6]
What reviewers say, in their own words
What reviewers praise: Biggest database, lots of profiles in every community. Reasonable app interface for basic browsing.
What reviewers flag: Fake, dormant or bot-like profiles that go quiet after you pay. VIP Shaadi / Shaadi Select packages: reviewers say consultants stop calling and send random profiles. Refunds refused; the 30-day money-back offer had conditions that were not clear. Sales calls many times a day before purchase.
r/Arrangedmarriage treats Shaadi.com as the default big database but warns that free members cannot reply, so most matches go silent, and that the first flood of interest requests dries up once you pay; advice is to make free profiles on two or three apps first and buy only when a discount of 60% or more appears.
Frequently asked questions
Is Shaadi.com free?
Free members can create a profile with up to 20 photos, search on 26 filters, browse, express interest, shortlist and receive daily matches, but cannot view contact details or chat (official membership FAQ).
How much does Shaadi.com cost?
As of 11 Sep 2026: App Store in-app Gold 3 months Rs 5,200, Gold+ 3 months Rs 5,900, Gold+ with add-ons Rs 6,400, Diamond 6 months Rs 6,900. Web prices on grabon.in (coupon site, 10 Sep 2026): Gold Rs 4,650 / 3 months, Gold Plus Rs 5,850 / 3 months, Diamond Rs 6,950 / 6 months, Diamond Plus Rs 8,850 / 6 months, Platinum Plus Rs 14,650 / 12 months. Contact caps per Shaadi blog (Nov 2025): Gold 50, Diamond 60, Diamond Plus 100, Platinum Plus 600. VIP Shaadi Rs 65,000 / 3 months, Rs 1,05,000 / 6 months, Rs 1,78,500 / 12 months (shaadi.com/vipshaadi). 30-day money-back only after 10 connects with zero acceptances. The same plan usually costs more inside the app than on the website.
Is Shaadi.com genuine and safe?
Phone OTP plus optional government ID (Aadhaar, PAN, passport, DL) via verification partners; Shaadi can require verification and deletes inactive unverified profiles after 30 days; runs a bug bounty. Public ratings: Google Play 4.4 from 478k, App Store 4.3 from 125k, Trustpilot 1.2 from 421, MouthShut 4.3 from 10k. A verified badge proves a phone number and a face, not a job, an income or a marital status; the fraud risk sits with individual profiles on every platform.
Who is Shaadi.com best for?
Families who want the widest pan-India and NRI pool and are willing to pay for a 3-month contact plan. Skip it if you expect a free contact channel or want to avoid sales follow-up calls.
Part of SendRishta's field guide to matrimony sites in India. Prices, ratings and counts were recorded on 11 Sep 2026; method, sources and corrections are on the main page.