Where do families in Gujarat search for a match?
Samaj-run pasandgi melas and Patidar Vivah dominate the Gujarati search. Patidar, Lohana, Darji and other samajs run the melas; Patidar Vivah, rated 4.5 on Google Play and 4.6 on the App Store, is among the best-rated community sites anywhere. Online, GujaratiMatrimony is the BharatMatrimony pool under a Gujarati name, with Shaadi.com and Jeevansathi alongside and Anuroop Wiwaha reaching across from Maharashtra. Gujarat Samachar carries matrimonials on Wednesday and Saturday, Divya Bhaskar on Sunday.
Online, most used: GujaratiMatrimony, Patidar Vivah, Shaadi.com, Jeevansathi.com, Anuroop Wiwaha.
Community and offline channels
- Patidar Vivah (marriage bureau), Mobilogy Software Services LLP, Ahmedabad. For Patel / Patidar (Leuva, Kadva). 60,000+ active biodata, Rs 999 to Rs 3,999, document-verified badge.
- Samaj pasandgi melas (parichay sammelan / melava), Community samaj mandals (42 Kadva Patidar Samaj Mandal, Darji Samaj Trust, Lohana Bharti.... For Lohana, Patel / Patidar (Leuva, Kadva). Numbered selection fairs; Darji Samaj 34th mela at Tagore Hall Paldi 28 Jan 2026; Lohana mela 9 Mar 2026 included widows and divorcees (Divya Bhaskar headlines).
- Gujarat Samachar classifieds (newspaper matrimonials), Gujarat Samachar. Wednesday and Saturday; Rs 60 to Rs 1,390 per 5 words depending on editions.
- Divya Bhaskar matrimonial classifieds (newspaper matrimonials), DB Corp (rates via releaseMyAd). Text from Rs 975 for 10 words across 5 editions (14 cities); display from Rs 5,670 for 3x6 cm. Sunday focus. As of 2026-09-11.
Newspaper matrimonials families still read: Gujarat Samachar, Divya Bhaskar, Sandesh.
City by city
A search in Pune looks nothing like a search in Kochi or Ludhiana. The dominant platform changes, the communities change, and the offline channels that families trust most are local: a samaj registry in one city, a diocesan office in another, a Sunday newspaper column in a third. The table lists, for each city, the communities you will meet most, where families there search online, and the community and offline channels worth knowing.
| City | Communities you will meet most | Where families search online | Offline and community channels | Local notes: recent scam reports, what locals say |
|---|---|---|---|---|
| Ahmedabad Gujarat | Patidar (Kadva and Leuva), Vaniya and Jain, Brahmin, Lohana, Rajput, Prajapati, Darji, Sindhi, Marwari, Punjabi, Dawoodi Bohra, Memon, Sunni Muslim, Parsi, Christian, SC | GujaratiMatrimony, Patidar Vivah, Shaadi.com, Jeevansathi.com, BharatMatrimony, Anuroop Wiwaha, JainMatrimony, MuslimMatrimony | Shri Samast Darji Samaj Charitable Trust pasandgi melavda (34th selection fair at Tagore Hall, Paldi, 28 Jan 2026 (Divya Bhaskar headline).); 42 Kadva Patidar Samaj Mandal jeevansathi pasandgi melo (Divya Bhaskar 24 Feb 2026 headline; venue city not stated.); Punjabi biradari parichay sammelan (33rd sammelan: 111 girls and 222 boys took part (Divya Bhaskar 28 Dec 2025 headline).); Patidar Vivah (60,000+ biodata, Rs 999 to Rs 3,999, document badge.); Anuroop Wiwaha Ahmedabad office (Gujarati and Marathi families; document-verified.); Gujarat Samachar / Divya Bhaskar classifieds (Gujarat Samachar Wednesday and Saturday (Ahmedabad 6.8 lakh); Divya Bhaskar Sunday Rs 975 per 10 words 5 editions; TOI Ahmedabad 2.1 lakh/day.). Patidar and other Gujarati samajs run numbered pasandgi melas that include widows and divorcees; Patidar Vivah is the app version; fake-profile arrests are frequent here. |
|
| Surat Gujarat | Patidar (Leuva and Kadva), Jain, Marwari, Dawoodi Bohra, Memon, Sunni Muslim, Khatri, Koli Patel, Prajapati, Marathi and Odia migrants, Parsi, Christian | GujaratiMatrimony, Patidar Vivah, Shaadi.com, Jeevansathi.com, BharatMatrimony, MuslimMatrimony, JainMatrimony | Bharti Ashram Lohana jeevansathi pasandgi melo (9 Mar 2026, open to unmarried, widowed and divorced (Divya Bhaskar headline; venue city not confirmed).); Dawoodi Bohra jamaat channels (Surat is the Bohra spiritual seat; matrimonial desk not verified.); Gujarat Samachar / Divya Bhaskar Surat editions (Wednesday and Saturday (GS); Sunday (DB).). Runaway-bride (looteri dulhan) cases repeat every year in Surat; verify the bride's family and address before any cash or gold changes hands. |
|
| Vadodara Gujarat | Patidar, Vaniya and Jain, Brahmin, Maratha and Maharashtrian, Rajput, Lohana, Sindhi, Marwari, Dawoodi Bohra, Sunni Muslim, Parsi, Christian, SC, Bhil, Punjabi | GujaratiMatrimony, Anuroop Wiwaha, Patidar Vivah, Shaadi.com, Jeevansathi.com, MarathiMatrimony, BharatMatrimony | Anuroop Wiwaha Vadodara office (Gujarati and Marathi families; document-verified profiles; melavas.); Samaj pasandgi melas and samuh lagna (Gujarat pattern; a specially-abled group wedding in Vadodara drew TV celebrities (Bhaskar English 25 May 2025 headline).); Gujarat Samachar / Divya Bhaskar Vadodara (Wednesday and Saturday (GS); Sunday (DB).). The one Gujarat city with a Marathi-Gujarati bridge (Anuroop), useful for Maharashtrian families settled there. |
|
| Rajkot Gujarat | Leuva and Kadva Patidar, Lohana, Jain, Brahmin, Rajput and Kathi Darbar, Ahir, Koli, Bharwad and Rabari, Sindhi, Memon and Sunni Muslim, Khoja, SC | GujaratiMatrimony, Patidar Vivah, Shaadi.com, Jeevansathi.com, MuslimMatrimony | Samaj pasandgi melas (Lohana Bharti Ashram example) (Bharti Ashram Lohana mela 9 Mar 2026 incl widows and divorcees (Divya Bhaskar headline; venue city not confirmed).); Gujarat Samachar / Divya Bhaskar Rajkot (Wednesday and Saturday (GS); Sunday (DB); Phulchhab and Akila not verified.). Saurashtra Patel families use the samaj mela plus Patidar Vivah; runaway-bride gangs operate here too. |
|
Platforms based here
GujaratiMatrimony
Regional · BharatMatrimony database
Who runs it: Matrimony.com Ltd, Chennai (regional portal of BharatMatrimony), since 2000. Size: Not published separately; part of BharatMatrimony's pool (0.96M paid subscriptions FY26). App copy calls itself the 'Biggest' app for the community..
Serves: all of India, Gujarat, Outside India (NRI); all religions; all communities.
Free: Same as BharatMatrimony: free profile, search and interests; contacts, messaging and calls need a paid plan.
Paid: Same ladder as BharatMatrimony. Tamil Matrimony App Store in-app (11 Sep 2026): Gold 3 months Rs 5,900, Diamond 3 months Rs 7,900, Prime Gold 3 months Rs 7,900, Platinum 3 months Rs 9,900, TUM Regular Rs 19,900, Profile Highlighter Rs 450 to Rs 2,700. Web plans on grabon.in (coupon site): Gold Rs 4,900 / 3 months, Assisted Rs 21,000 / 3 months.
Verification: Same Trust Badge scheme as BharatMatrimony.
Ratings: Google Play 4.0 (10k) · App Store 4.4 (224)
Good
- Gujarati community filters within the BharatMatrimony network
- Free registration and browsing
- 10L+ downloads, App Store 4.4
- community-specific search on the full BharatMatrimony pool
Watch out
- Reviewers say sales calls promise interested members who never respond
- Same group pattern: attention before payment, none after
- Free members cannot see phone numbers
- no separate pool; registering here and on BharatMatrimony is duplicate effort
Best for: Families whose mother tongue is the portal's community; register once here or on BharatMatrimony, not both.
“your team called me repeatedly and promised more genuine profiles... After payment, no follow-up calls” Google Play
gujaratimatrimony.com · iOS · Sources: [1] [2] [3] [4] [5] [6]
Patidar Vivah
Community
Who runs it: Mobilogy Software Services LLP (Vishal Patel), Ahmedabad. Size: 60,000+ active biodata (site), 65,000+ registered biodata (App Store); Android 1L+ downloads 4.5 stars 5.9K reviews; iOS 4.7 stars 3.7K ratings.
Serves: Gujarat, Outside India (NRI); Hindu; Patel / Patidar (Leuva, Kadva).
Free: Free registration, biodata creation and browsing.
Paid: Silver 60 days Rs 999; Gold 90 days Rs 1,499; Gold Plus 365 days Rs 3,999 (iOS in-app, 2026-09-11).
Verification: Mobile verification plus manual and document checks (site).
Ratings: Google Play 4.5 (6k) · App Store 4.6 (4k)
Good
- Patidar/Patel community only, which is what many Gujarati parents want
- Strong ratings on both stores (4.51 Play, 4.6 App Store)
- Phone support that picks up, per reviews
- Cheap annual plan
Watch out
- Small pool (1L+ downloads); reviewers see the same few biodatas
- Password-reset bugs reported
- Not useful outside the Patidar community
- Verification backlog
Best for: Kadva and Leva Patel families in Gujarat and abroad.
“I called them and they immediately gave me the password and let me log in” Google Play
Part of SendRishta's field guide to matrimony sites in India. Prices, ratings and counts were recorded on 11 Sep 2026; method, sources and corrections are on the main page.